About Us

“DOWNERS GROVE, Ill.—(BUSINESS WIRE)—Dec. 26, 1996—ServiceMaster (NYSE:SVM) today announced that it has successfully completed final due diligence related to its previously announced proposed acquisition of Barefoot Inc. (NASDAQ:BARE) and will proceed with the transaction as planned.

ServiceMaster and Barefoot announced on December 5 a definitive agreement on a business combination. The transaction is to be carried out through a tender offer in which ServiceMaster will offer Barefoot stockholders $16 per share in either cash or an equivalent amount of ServiceMaster shares, at their election.”

"Who is the Lawn Dawg?"

At the time of this industry shaking announcement Jim Campanella was the New England Regional Manager for Barefoot Grass. Jim knew one thing for sure, he loved the industry and he loved helping customers have a healthier lawn and landscape, but he did not want to work for TruGreen.

Jim started in lawn care as a technician for Old Fox Lawn Care in Chelmsford, MA. He worked his way into management when Old Fox sold to TruGreen in 1988. Jim relocated to Portland, ME for an opportunity to open a new branch for a company called Lawnmark. Jim built Lawnmark of Maine into the largest local lawn service in just 4 years. In 1993 Jim was transferred to Albany, NY to oversee 3 offices for Lawnmark. Later that year Lawnmark sold to Barefoot Grass and they relocated Jim to Nashua, NH and put him on charge of their New England region. The experience and knowledge Jim gained during those years would help develop the plan that would differentiate Lawn Dawg from the competition. Jim listened carefully over the years to the things his customers and employees liked and didn’t like about the companies. Jim used that experience to create a company that would focus on customer service, employee development and morale, and stewardship of the environment.

In January of 1997 Lawn Dawg officially opened in a small office space in Hudson, NH. With a pick up truck and a spreader he began the journey that has brought Lawn Dawg to where it is today. Our core values have remained strong as our customer retention rates are far better than industry average and we have become a recognized leader in environmentally responsible lawn care.

Since 1997 Jim has been very active in the lawn care industry, as well as with charitable organizations. He served as President of the Massachusetts Association of Lawn Care Professionals in 2003, President of the Professional Lawn Care Association of America in 2004, YMCA Director from 2002-2004, and President of the Rotary Club of Nashua West in 2006/2007.

In August of 2009 Jim partnered with a private investment group in an effort to grow Lawn Dawg throughout the northeast and beyond.